The new reality: Client-friendly talent.
While the woeful economy and a new ratings system have triggered a personality shakeout, the medium will rely even more on talent to ensure its survival in an overcrowded media landscape where music has become commoditized. That means additional roles for air personalities.
--Inside Radio Online--
Kelly and Alpha connect with clients. "From the sales and promotions arena you could not ask for two guys who 'get it' when it comes to endorsements, community involvement and going the extra mile!"
--Chris Wegmann, former GM at Cox Radio--